Ford Motor Company truly began the American automotive revolution, blazing a trail for others to follow. And follow, they did. The history of the American motor car is fascinating and one must give credit where credit is due - were it not for Ford, life would be remarkably different for all of us. But even with that innovation and creativity early on, there are mistakes that have been made by Ford over the years. One could easily point to the Pinto or even the Ford Explorer of the 1990's, legendary for its horrific transmission problems.
So you see, not all experience is "good" experience. There's also the centuries of collective experience the kids at Enron possessed, but that's a different topic altogether.
Businesses often boast of their combined experiences, the talent pool from which they draw upon every day to serve their clients. Sometimes, the talent is almost divinely inspired, bringing forth remarkable innovations that improve our quality of life, and in some cases, saves lives. These businesses and their collective genius deserves our respect and applause. Conversely, there are other businesses who boast of their collective experience, who probably shouldn't.
Imagine for a moment, a business is in need of press release assistance - they want to get the word out about an innovation or news-worthy story. They conduct what they believe to be reasonable research and settle on one company who has boasted rather loudly of their experience in the public relations game. The first set of press releases are ready to launch, but sadly, it is so wrought with grammatical and spelling errors that newsrooms would more likely put the release on their bulletin board as humor than run it as real news. Not only did this company put their trust in the wrong type of experience, but they wasted precious resources.
Business owners have to determine just what kind of "experience" they want from their vendors. Here are a few tips:
1. Ask for references. Once you receive references, take the time to check them.
2. Ask for samples of their work. For example, if you're looking for innovative graphic design and the samples you receive all have a similar look, similar typography, similar colors...you're not getting innovation or creativity.
3. Ask for a corporate bio. Find out who the key players in the business are, learn about what experience they have in providing that particular service/product.
4. Communicate. You know your business, you know your customers. Don't be afraid to tell your vendor what you want, how you want it and when you want it. You are, after all, planning to pay them, not the other way around. If they are an experienced vendor, they will be asking you plenty of questions about what you desire, not using boiler plate solutions to more complex problems.
For more information, contact us. We're really not shy and yes, we have the good kind of experience.