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People just do not trust the mainstream media very much these days. Conservatives believe there is a liberal bias in media, and liberals believe that media is owned by massive corporations whose end is the dollar sign rather than providing real "news."  Even small town local papers are becoming increasingly suspect in the Internet age and if the papers find themselves with a website, they'd darned well better keep it up to date if they are to manage anything that even remotely translates into reliability.

So, where do the Internet-savvy consumers get their news?  Whether we like it or not, consumers get their news from social media.  Facebook, Twitter and even Google+ are places where friends, family and colleagues post stories near and dear to their hearts so they are becoming increasingly selective about where they get their information and which "news" stories are distributed.  Never mind the fact that these same stories are generated in large part by the media sources consumers so vehemently rail against, but it is important to remember that social media is here to stay and it is growing in power and influence.

Many small businesses have taken the proverbial bull by the horns and have generated their own "buzz" through social media and are creating quite the name for themselves and at the end of the day, it makes the cash register ring.  Nothing else matters.

On the other end of the spectrum, there are businesses who (try as they might) just don't "get it."  Their usage of social media is sporadic at best, and when there are updates, many of these updates contain incorrect grammar, horrific spelling and unsightly graphics.  We call this a "social problem" of epic proportions.

We have written about this issue previously (here) and recommend a long, hard look at your small business marketing portfolio and determine whether or not the strategy is working.  It's more than just getting people to "like" your page on Facebook, it's about engaging consumers and giving them reasons to purchase your product/service and develop a relationship. 

Social media can be a powerful tool to generate interest in your brand, resulting in increased cash flow.  And yes, that's where Allure Networks comes in to help.  You see, YOU know your business better than anyone and YOU know the value of your product.   We evaluate your marketing message and your social media efficacy to determine where changes need to be made and we help you actually make those changes.  We provide suggestions and tools to maximize the use of social media resources and ensure the branding message is consistent and is sales-driven.

Contact us today to find out more.  Turn your social problem into a social solution.