A new salon opened in the building, home to exceptionally talented stylists and affordable pricing. A perfect locale for ladies on their way home from work, desirous of a little cut and color before the weekend. The business owner needed to do more to let people know about their burgeoning new business so what was she to do?
First, she contacted Allure Networks and we evaluated her marketing plan from top to bottom. We determined her branding goals, her advertising goals, the projected growth pattern, the executive summary and after that was complete, we took on the second task: Determining a budget. Typically, businesses do it exactly the opposite - they first determine a budget without any clearly defined goals for marketing and then try to shove it all into the same change purse. It's lazy and it is rarely effective.
We determined that the branding and marketing projections were spot-on, all of the logo design was complete and the color palettes matched the overall concept as derived from the salon's executive summary. Once we identified the strengths and weaknesses therein, we looked at the budget closely and determined that three things could be utilized to provide an effective and fast information blast, as it were:
A. PUSH CARDS/POSTCARDS
B. OUTDOOR VINYL BANNERS
C. BUSINESS CARDS
What? No advertising to speak of? No "traditional" advertising at this juncture, no. The reality is that the ownership and partners of this salon are high-energy, attractive individuals with no fear whatsoever in meeting new people. They were and are willing to canvas the local area, shake hands and see people face-to-face and talk about their offerings with no fear whatsoever. Confident that their product/service matches their branding and marketing goals, they become their greatest marketing tools.
The business cards matched the color scheme for the salon, elegant and stylish but also practical. The cards have on the back side, appointment information. This serves multiple purposes. First, it gives the customer something to hang on to, something to remember the name and location for her appointment. Second, it provides a "paper handshake" to be shared amongst referrals.
So, now you're probably wondering what it cost for all of these services? We were able to accomplish all of these goals, share ideas and develop tactics as well as provide high quality printed materials and banners for less than $500.
And the beauty of it is that yes, it works. Short-term problem, short-term solution and the registers are ringing.
Contact us today to get things rolling along. email@example.com