Both of those images are right, and they are wrong.
Blogging has transformed itself into an exceptional tool for business owners, managers, marketing professionals and brand managers to more effectively communicate the efficacy of their product and services in an approachable, and often interactive source of information. While traditional media limits a brand message to a short clip, blogs can go more in-depth, create awareness and believe it or not, actually serve to educate customers and prospective customers on the subtleties of a particular product or service.
"No one will read my blog."
If you don't have one, there's nothing to read. But seriously, creating a blog is not that difficult and can be integrated into your existing website and presuming you have traffic going to your website, people will read it.
"I don't have time to write a blog."
You have two options - First, if you don't have 30 minutes a week to dedicate to a blog about your business, what you do, customer relations and the like, you're doing it wrong. 30 minutes a week is all it takes. Second, you can hire companies such as ours to write, build and market on your behalf.
"I don't need a greater web presence - I already have my website."
That is tantamount to saying, "Gee, I don't want new customers - I like the ones I have." The American consumer is transfixed by everything Internet and the advent f the smart phone makes your web presence even more critical. The more an individual sees your company or product brand, the more likely they will be to purchase your products or services. If you're out of sight, you're out of the consumer's mind.
Blogging provides additional insight into your business, your business model and your corporate culture - the end result being increased consumer confidence and it shows that your brand is more than just a brand, it's about the people involved. Much in the same way social networking does, blogging can allow your customers and prospective customers to peek behind the curtain and see you for who you truly are and what you truly provide. And that, friends, is a very good thing.
For more information about blogging, contact us today! firstname.lastname@example.org